The business of branding your social media
With the influx of using social media as a marketing and even in some cases, a point of sale tool, it’s never been so important to start bringing in personalised content and branding it so.
When you think about it, Facebook is, or could be, the key point where customers will interact with your brand. Most people log-on to Facebook every day, but the frequency of them jumping on your website is likely to be much less.
So really, it pays to put just as much thought into what you post on Facebook as what you would put into your website, or a print ad, or any other collateral piece. Just because it’s a quick to update and less expensive marketing tool doesn’t mean it’s less important.
The key is to learn how to use it right, make it your own and offer something worthwhile to the viewer, instead of just a sea of inspirational quotes!
For one of my wonderful client’s, Candy’d Couture, they actually use Facebook as a point of sale system, customer contact point and marketing device. They will advertise products and customers will inbox them with their orders. So being thoughtful about the way in which they use social media could never be more important!
In the month of November they were planning for a big sale of all past collection stock and needed some advertising to ramp up sales. I decided that the best strategy was to create a branded campaign for the sale, which we titled ‘Candy’d Couture’s Spring Clean November Sale’.
A floral illustration served as the icon, a geometric abstract rock formed the framing device for all the copy, a bright, sugary colour palette was created, there was consistent use of modern typographic elements and combined with the great pre-existing collection photography, it made for a really distinct look for the campaign.
So before you add to your Facebook page, think about how your post fits and creates consistency in with your brand, while giving something new and interesting to the customer.
Gorgeous Indian Wood Block Printing
I fell in love with gorgeous wood block printing while shopping in Jaipur, India. Lovely, tactile, hand-carved and endless DIY opportunities! Unfortunately as an Australian you can’t take back any wood items. We did buy a lovely bed wood block bed spread though.
Heres a look at some of my favourite wood blocks below:
A big inspiration of mine while in India was the beautiful, decorative archways. They are a big part of historical Indian architecture, especially in the North and the shape and level of intricacy is astounding.
Forget vector vehicle decals, India does things old school. I had the opportunity on my recent trip to see so much beauty out and about in the streets, brightening up the bleak traffic jams and bumpy roads! It is clear to see that decoration and colour permeate almost every aspect of life! It can take a few moments for your eyes to adjust to all the visual noise, but once they do, you’ll be forever inspired!
I’ve been working for the past couple of months with my fabulous Jewellery client Candy’d Couture. They sell through Facebook and I’ve been doing a series of ads for their new Winter Collection, like the one below. Like their page and check out their stuff!
We Buy Your Kids
Really enjoyed the feature on We Buy Your Kids in this months Desktop and their shiny gold folio’d illustration on the cover.
We Buy Your Kids are a great Sydney illustrating duo, whose work has a distinctive colourful, graphic and old school, grainy, screen printy look.
Loved this talk from Jonathan Adler about his road to success and how failure at first and getting fired from a bunch of jobs didn’t hold him back!
He has built his homewares brand around the concept of optimism, irreverence, spirit and memorability, things which I think also ring true for aspects of my own work.
I was able to check out one of their cool stores in the Upper West Side when I was living in New York and it was so colourful and cool.
Beautiful Patterns by Matthew Craven
S&W New Identity
Sagmeister & Walsh have a new identity to signify their partnership. It’s pretty amazing for Jessica Walsh actually. I know she was very accomplished to start with, but to be partnering with arguably the most famous name in graphic design at the mere age of 25 is pretty inspiring.
The branding’s minimal black and white style is not unlike my own, so naturally I’m a bit fond of it. It’s funny how they have developed on Sagmeister’s design history, to create a humourous company brand. Many will know Sagmeister is pretty famous for not being shy when it comes to incorporating his own nudity into work. Their slogan ‘We will do anything for design’ is pretty believable really. The studio branding is minimal but also has a lot of personality, which is a nice mix and really allows the message to be king.
With a rather kinky take on stationery design, they have really taken their daring brand direction and run with it. Got to say I’m a bit fan of ampersands and it definitely communicates the new partnership in an effective way.
The new Sagmeister & Walsh website describes the project as: Stationery system for our new partnership, Sagmeister & Walsh. We printed 500 condoms with our logo on it, as well as 500 pencils that show accurate data relating to average penis size.
I really like the photo of their website on the iMac, iPad and iPhone, completed with the branded pot plant. How’s that for an shot.
How funny would it have been, to have to be the project manager in charge of looking around for a condom packaging manufacturer?
They also have a bunch of new staff photos. Some naked. Some completely dressed in space suits. They must be suggesting their are innovators and pioneers of sorts. Or maybe they just thought it would make for a pretty funny juxtaposition!